Free Digital Marketing Course

Online Digital Marketing Course


Prior to the advent of online marketing channels, it was difficult to measure and expensive to market products or services. Think of national TV ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are traditionally not well-suited for controlled experimentation. Anyone can create a website, and build customer acquisition campaigns online for little or no cost. These marketing products and services can also be optimized to improve their efficiency and return on investment.


Conversions can occur anywhere on your site. It could be on your homepage, pricing pages and even your blog. To increase conversions, you must make sure you optimize every area. Paid search is an essential aspect of online presence and is something you must have an knowledge of a site that is slow to load could have less visitors. The conversion rate can be affected by up to seven percent for each second the website takes to load. The conversion rate can be increased through speeding up your website's loading time.

Check Out Our Free Digital Marketing Course Today!

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Free Marketing Courses

Digital Marketing Course Online?

Check Out Our Free Digital Marketing Course Today!

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Digital Marketing Courses Online Free


A CRO program can boost conversions, by making each change. This is a win-win situation for your company. CTA (call to action) is exactly what its name implies. It asks customers to take the desired action. It could be signing up for the newsletter or making space in a webinar. It could also mean placing an order or making use of a certain service. Clearer and more effective CTAs will result in more leads. It is possible to observe the motivations behind the most successful CTA strategies in the market.

Digital Marketing Courses Online Free
Online Free Digital Marketing Courses

Online Free Digital Marketing Courses


Digital marketing is also referred to as online marketing. It is the term used to describe all marketing actions that are conducted on the internet. Digital channels, such as social media, search engines and email are utilized by companies to reach prospective and current customers. This is a case of text and multimedia communication.

Online Marketing Courses


High conversion rates are a sign that your website is well-designed, and structured in a way that appeals directly to your target audience. Poor website performance or poor design could lead to low conversion rates. Slow load times, broken forms and poor copy can all contribute to low conversion rates. Digital marketing allows you to communicate with your customers in real-time. They can also communicate with you.

Online Marketing Courses
Free Online Course Digital Marketing
Free Online Course Digital Marketing


Conversions can happen anywhere on your website. This includes your homepage, pricing pages, and blog. To maximize conversions, optimize each area. Paid search is an important aspect of web presence that you should have a basic understanding. A website that's slower to load may have fewer visitors. Conversions can be affected by as little as seven percent for every second that a website takes to load. Increasing the speed of your site's loading time can also boost conversions. You could lose a lot of customers if your conversion rate is too low. You can experiment with different variations based on your visitors' behavior. By focusing on user experience and conversion rates, you'll be able to make a better decision about which changes to make and what will not.

Free Online Marketing Classes


These marketing videos are available for free. A no-cost online course on digital marketing is the ideal method of learning. These materials will help you understand the basics of marketing and provide insight into current market trends. This course is designed specifically for students who are interested in digital marketing, and offers a variety of free resources. It will teach you the fundamentals of search engine optimization and content strategy.

Frequently Asked Questions

What is Digital Marketing?

Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as Search engines, Websites, Social media, Email, Mobile apps, Text messaging, and Web-based advertising. In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing. Consumers today rely heavily on digital means to research products. Most customers research a brand online before engaging with it, and more than half of consumers use Google to research products before buying.

 

How Does Digital Marketing Work?

 

There are many ways that digital marketing can reach customers. It may be to convince them to buy, to increase brand awareness or to simply interact with you. Digital marketing today includes a wide range of channels including social media, content marketing, website marketing, SEO (search engine optimizing), and pay per click (pay per view) advertising.

 

Different types of digital marketing:

 

Paid search, also known as PPC advertising (pay-per-click), refers to the sponsored results at the top or side search engine results pages (SERP). These ads cost you per click and can be customized to show when specific search terms are entered. Your ads will target specific products or items. As such, these ads can be extremely effective, as they rely on data gleaned from individuals' online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also involve retargeting, meaning that marketing automation tools can craft unique, personal cross-platform ads based on the customers' actions. The cons of PPC include cost and labor. Though you can choose to spend what you like, costs can add up quickly. Campaigns require a lot of time investment and need to be optimized and monitored.

 

Search engine optimization (or SEO) is the process of optimizing your website's content, technical setup and reach so that your pages show up at the top of search engine results pages for specific keyword terms. Organic online traffic earned through SEO has enormous influence on search rankings and, by extension, organic site traffic. You can increase your visibility and establish a long-lasting customer relationship by using keywords and phrases. SEO is defined as increasing a website's ranking in online search results, and therefore its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship. It is possible to implement an SEO strategy on your website but not see any significant changes immediately. This is why patience is important. Google algorithm updates can also affect your rankings -- which could mean having to change your strategy.

 

Content marketing does not promote itself in an outward manner, but it serves to inspire and educate consumers looking for information. When you offer content that's relevant to your audience, it can establish you as a thought leader and a trustworthy source of information. The content marketing approach generates three times as many leads than paid advertising. It's worth the extra effort, whether you're creating blog posts, informational guides or whitepapers. The challenges for many businesses are multiple -- finding the resource, creating something that stands out from competitors, and maintaining momentum.

 

Social media is all around, so you need to be present on multiple platforms. However, the key to effective social media marketing goes far beyond simply having a few social media accounts. You must use your social channels properly and effectively -- the more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well. You should vary your content across platforms. What works on Twitter may not work on Instagram. Instagram is visual and more visual. A common mistake for a business using social media is to fail to post frequently or get the tone of posts completely wrong. Again, know your audience, and what they want.

 

Last is email marketing. After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Email campaigns that are successful today must be engaging, relevant, informative and entertaining so they don't get lost in the customer's inbox.

 

Why Is Digital Marketing Important?

 

The benefits of digital advertising: Digital marketing allows you to get to know your audience and learn key information. It also gives your marketing team credibility. Digital marketing offers the perfect way to get to know and connect with your audience. You can test offers and messages and get an insight into the peak times they visit your website. If you have a social media strategy -- and you really should -- you can build relationships with them faster and more easily. You'll be able to connect with your audience and build credibility that will set you apart from the rest. Compared to traditional marketing methods, digital marketing is cheap. There are fewer overheads. You can create a slick, professional website for a relatively small cost, using one of the many templated systems or paying more for a bespoke creation. You can create social media accounts for free, and partner with an email newsletter provider for a competitive price. Relatively cost-effective, digital marketing is suitable for even the smallest of businesses. Your potential reach with digital marketing is vast. Digital marketing allows you to connect with customers from all over the globe, in different time zones, just as if you were placing an ad in a local newspaper. It is actually much easier. You can expand your market reach and grow your business in ways that would have seemed impossible before. With digital marketing, you can be fast, fluid and nimble in your approach. Try different strategies, assess the results, and try something different the following month -- or week. You can access real-time data that will help you make business decisions. There's no need for you to wait weeks to see results from a campaign. Digital marketing supports a vast universe of metrics that can be utilized to determine the effectiveness of your marketing. Set your goals and define the metrics that you want to track for each channel. Tracking conversions, leads, visits to your site, and many other metrics can give you valuable insights to help you grow your business.

This free course targets entrepreneurs, self-employed business owners, as well as anyone interested in changing careers or converting to a new profession.

In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing efforts into its overall marketing strategy. This course will teach students how to develop, produce, and implement digital-marketing delivery strategies, including email marketing, web-based, search-engine optimization, online advertising, and social networking. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. The curriculum will include key innovations and new trends.

Content marketing can be defined as the process of marketing and business for creating and distributing valuable content that attracts, acquires, and engages a defined target audience. This is done with the goal to drive profitable customer action. Well-developed content is the heart of a successful marketing campaign.

Online audiences are spending more time and marketers are investing more resources online. There seems to be an endless number of places to be online. How do you decide where to begin? How do we find out what is working, once we have decided where to start? This course will take students through navigating the digital landscape and how to utilize data to guide this journey. Students will develop an understanding of what marketing channels contribute to a cohesive online presence, exploring areas such as organic and paid search, social media, and email marketing. Students will be able to identify key performance indicators and how to use these insights to improve future strategy. With a primary focus on Google Analytics data and other online data tools, students will gain an overarching view of how each channel in their marketing mix is performing and how to shape future strategy accordingly.

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas -- from Search Engine Optimization (SEO) and social media to email marketing -- is essential if you are to understand how different disciplines work together to drive success. You don't have to guess what you should learn first. Start with the first session and then go on to the Fast Class videos.

You will need to master the Digital Marketing basics to become a specialist in digital marketing. Our free online course is a good place to start. Next, you can become a digital marketing expert. Master PPC advertising, build social media marketing skills, implement content marketing campaigns, learn how email marketing works, develop team management skills, use data analysis / reporting tools, get a certification in digital marketing, and stay updated on the latest digital trends.